Dan Shiff, a McGill B.Comm (1996) Graduate who worked most of his life on Wall Street at major firms including Goldman Sachs and Morgan Stanley was unfortunately laid off during the recent financial crisis. Dan did what many newly terminated Wall Streeters did, he took a little time off and then hit the streets to find a job. Little did Dan know that his next job would be in a very different field with an ironic similarity.
“Dan started with YEP! Interactive in January of 2009, and is currently a Partner and Chief Capital Markets and Biz Dev Guy. What the heck does that mean? Well, to start, check out yepinteractive & yeprevenue. But from Dan’s perspective, YEP! has three businesses: 1) an affiliate network, 2) a social currency platform, and 3) a media platform. How did Dan become a Partner in 9 months? A RIDICULOUS AMOUNT OF DEDICATION, HARD WORK, and a little OCD, and MOST IMPORTANTLY….. his conviction and ability to call upon relationships that go back to when he started not only McGill, but every business card he has ever picked up. “I live by a few mottos. The first one is ‘Clients first, company second, and me third. The second is: ALWAYS (no matter what) UNDERPROMISE and OVERDELIVER. Finally, always keep up with your rolodex and NEVER be afraid to pick up the phone. If you are, take a step back and ask why.”
The affiliate network, YEP! Revenue, is just like a stock/bond trading floor, but instead of securities it trades “offers”, like beauty, diet, dating, financial, business opportunities, and mobile. Essentially all the display that advertisers need on the internet to secure real estate on the internet. That is where YEP! Revenue comes in. YEP! Revenue acts as a BROKER by putting advertisers together on a cost per action basis and earning a commission in the interim. YEP! Social is all things Twitter, Facebook, Video Games, and Virtual Worlds. If a user has the ability to use a credit card and spend money to “do premium things” in a virtual concept, YEP! Social can monetize that traffic. Finally, there has been some strong buzz about YEP! Media, and Wall Street is already talking, look out for big things to come.”
And Dan? He is nuts. He lives in Venice Beach, CA with his Bulldog Dr. Freud. Hit him up on Facebook or LinkedIn. I know he would love to hear from you. Oy ya, Dan is a hobby POV movie director/producer/editor (who knows where he gets the time!). Check out his latest film here about his most recent trip to Wall Street. Click here for his other film.